You don't want a CRM. You want personal assistants.
Stop managing your contacts manually. Waves is the Agentic AI personal assistant that remembers everyone, knows what to say, and handles your outreach while you focus on what matters.
No credit card required
Sarah agreed to meet — sent calendar invite
Call with Mike Johnson at 3pm
Cold outreach to Alex Rivera from Acme Corp
Powered by leading AI models
Why Founders Switch
Spreadsheets work... until they don't.
You started tracking leads in Google Sheets. Then added 15 columns, color coding, and Zapier automations. Now you spend more time on the system than on selling.
Waves gives you the spreadsheet UX you know,
with the automation you need.
Familiar Interface
Your CRM, Built Like a Spreadsheet
- Inline editing - click any cell, type, done
- Keyboard navigation - j/k to move, enter to edit
- Bulk actions - select rows, change status, add to groups
- Custom columns - add fields that match your sales process
- Real-time sync - changes sync instantly, no refresh needed
AI That Acts
Your AI Sales Assistant
(Not Just a Chatbot)
Tell Waves what you want. It drafts emails using your relationship history, schedules sends, and tracks responses. All with full context of who you're talking to.
- Draft emails with relationship context
- Schedule sends with approval flow
- Search your email history semantically
- Work with multiple contacts at once (@mentions)
Subject: Following up on our demo
Body: Hi Sarah, Great connecting last week...
Hi Sarah,
Great connecting last week during the demo. I wanted to follow up on the pricing discussion...
Best, Tony
Inbox Zero for Sales
Cycle Through Actions Like a Pro
See all pending emails in one queue. Review, approve, edit, or reject with keyboard shortcuts. Human-in-the-loop AI means you stay in control.
Automation Without Code
Build Sales Workflows Visually
Cold outreach campaigns. Data enrichment pipelines. Segment-specific automations. Connect nodes, set conditions, and let Waves execute.
Build your first workflowSmart Data Import
Drop a CSV.
AI Maps the Rest.
No more manually mapping "Company Name" to "organization.name" for the hundredth time. Waves analyzes your columns and figures out where everything goes.
Product-led growth advisor helping B2B SaaS founders scale from $1M to $10M ARR.
Social Media Marketing
Your AI Content Engine
Strategy to Published Post
Define your marketing strategy once. Waves generates LinkedIn posts, carousels, and polls aligned with your expertise and audience. Review, iterate, and publish — all without leaving the CRM.
- Define your expert positioning and content strategy
- AI generates platform-optimized posts from your ideas
- Iterate with feedback until the content is right
- Schedule and publish directly to LinkedIn
- AI profile review scores your authority alignment
Pricing
Pay for AI credits, not seats
Every plan includes unlimited users and workspaces. Choose based on how much AI you need.
Free
Try it out
$5 in AI credits/mo
- Autonomous orchestration agent
- Unlimited users
- Unlimited workspaces
- Unlimited contacts
- AI email composer
- Workflow automations
- Gmail integration
- Action queue
Pro
For individuals
$20 in AI credits/mo
- Autonomous orchestration agent
- Unlimited users
- Unlimited workspaces
- Unlimited contacts
- AI email composer
- Workflow automations
- Gmail integration
- Action queue
Max
For power users
$100 in AI credits/mo
- Autonomous orchestration agent
- Unlimited users
- Unlimited workspaces
- Unlimited contacts
- AI email composer
- Workflow automations
- Gmail integration
- Action queue
Max Pro
For teams & agencies
$400 in AI credits/mo
- Autonomous orchestration agent
- Unlimited users
- Unlimited workspaces
- Unlimited contacts
- AI email composer
- Workflow automations
- Gmail integration
- Action queue
Start free, upgrade anytime. Need more credits? Enable auto-add for seamless usage.
Ready to Ditch the Spreadsheet?
Join founders who upgraded from Google Sheets to an AI-powered CRM.
No credit card required. Free forever tier available.