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AI-Powered Relationship Management

Your Relationships, Orchestrated Automatically

Waves is the agentic CRM that manages your relationships for you. It tracks every interaction, drafts the right emails, and tells you exactly who to reach out to and when.

AI drafts contextual emails from your relationship history
Automatic follow-up reminders based on relationship health
Prioritizes who needs attention right now
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No credit card required

Waves AI Assistant
3 actions pending
High PriorityJust now

Follow up with Sarah Chen - hasn't responded in 5 days

Draft ReadyBased on last conversation about pricing
Relationship at Risk2h ago

Mike Johnson hasn't opened your last 2 emails

Try different approach
Opportunity4h ago

Alex Rivera engaged with your LinkedIn post

Suggested: Reconnect

Powered by leading AI models

OpenAI
Anthropic
Gemini
DeepSeek
QwenQwen

Why Founders Switch

Spreadsheets work... until they don't.

You started tracking leads in Google Sheets. Then added 15 columns, color coding, and Zapier automations. Now you spend more time on the system than on selling.

Waves gives you the spreadsheet UX you know, with the automation you need.

Persons234 contacts
Name
Company
Stage
Email
Sarah Chen|
Acme Inc
Qual.
2h
Mike J.
TechStart
Neg.
1d
Alex R.
DataFlow
Lead
3d

Familiar Interface

Your CRM, Built Like a Spreadsheet

  • Inline editing - click any cell, type, done
  • Keyboard navigation - j/k to move, enter to edit
  • Bulk actions - select rows, change status, add to groups
  • Custom columns - add fields that match your sales process
  • Real-time sync - changes sync instantly, no refresh needed
See it in action

AI That Acts

Your AI Sales Assistant

(Not Just a Chatbot)

Tell Waves what you want. It drafts emails using your relationship history, schedules sends, and tracks responses. All with full context of who you're talking to.

  • Draft emails with relationship context
  • Schedule sends with approval flow
  • Search your email history semantically
  • Work with multiple contacts at once (@mentions)
Try the composer
Composergpt-5.1
@Sarah ChenAcme Inc
Draft a follow-up email to Sarah about the demo we did last week
I'll draft a follow-up email referencing your demo conversation...
draftEmail
To: sarah@acme.com
Subject: Following up on our demo
Body: Hi Sarah, Great connecting last week...
Ask Waves anything...
Follow-up: Demo Discussion
To: sarah@acme.com

Hi Sarah,

Great connecting last week during the demo. I wanted to follow up on the pricing discussion...

Best, Tony

Approve (a)Edit (e)Reject (r)

Inbox Zero for Sales

Cycle Through Actions Like a Pro

See all pending emails in one queue. Review, approve, edit, or reject with keyboard shortcuts. Human-in-the-loop AI means you stay in control.

j/kNavigate items
aApprove
rReject
sSend now
See how it works

Automation Without Code

Build Sales Workflows Visually

Cold outreach campaigns. Data enrichment pipelines. Segment-specific automations. Connect nodes, set conditions, and let Waves execute.

Build your first workflow
Cold Outreach Workflow
Active
Manual Trigger
Input Persons
LLM Draft Email
Human Review
Send Email

Smart Data Import

Drop a CSV.
AI Maps the Rest.

No more manually mapping "Company Name" to "organization.name" for the hundredth time. Waves analyzes your columns and figures out where everything goes.

AI column mapping with confidence scores—review the uncertain ones, trust the rest
Multi-entity detection—one CSV creates orgs, contacts, and social profiles automatically
Custom fields on the fly—found a column that doesn't exist? We'll create the field for you
Smart deduplication—skip, merge, or create duplicates—your choice
See the import flow
Column Mapping
companies.csv • 1,234 rows
Company Nameorganization.name98%
Contact Emailperson.email95%
ARRorganization.revenue72%
NPS Score+ Newnumber
Internal IDSkipped

Pricing

Pay for AI credits, not seats

Every plan includes unlimited users and workspaces. Choose based on how much AI you need.

MonthlyAnnualSave 20%

Free

Try it out

$0/mo

$5 in AI credits/mo

  • Autonomous orchestration agent
  • Unlimited users
  • Unlimited workspaces
  • Unlimited contacts
  • AI email composer
  • Workflow automations
  • Gmail integration
  • Action queue
Get Started
Popular

Pro

For individuals

$20/mo

$20 in AI credits/mo

  • Autonomous orchestration agent
  • Unlimited users
  • Unlimited workspaces
  • Unlimited contacts
  • AI email composer
  • Workflow automations
  • Gmail integration
  • Action queue
Start Pro

Max

For power users

$100/mo

$100 in AI credits/mo

  • Autonomous orchestration agent
  • Unlimited users
  • Unlimited workspaces
  • Unlimited contacts
  • AI email composer
  • Workflow automations
  • Gmail integration
  • Action queue
Start Max

Max Pro

For teams & agencies

$400/mo

$400 in AI credits/mo

  • Autonomous orchestration agent
  • Unlimited users
  • Unlimited workspaces
  • Unlimited contacts
  • AI email composer
  • Workflow automations
  • Gmail integration
  • Action queue
Start Max Pro

Start free, upgrade anytime. Need more credits? Enable auto-add for seamless usage.

Ready to Ditch the Spreadsheet?

Join founders who upgraded from Google Sheets to an AI-powered CRM.

Start FreeBook a Demo

No credit card required. Free forever tier available.